Why Bluetooth Smart Labels Change the Shape of Asset Tracking
Asset tracking is often discussed in terms of range, infrastructure and cost. Those things matter, but they are not the whole story.
I was at in London this week, and managed to track down the upcoming º£½ÇºÚÁÏ chip on some new hardware from being showcased on the stand!

Great to see it getting designed in before we've even released it :)
Asset tracking is often discussed in terms of range, infrastructure and cost. Those things matter, but they are not the whole story.
In a recent session for the Ambient IoT Alliance, we shared how Bluetooth Low Energy (LE) is able to support Ambient IoT use cases and what is...
Manifest 2026 in Las Vegas reflected a decisive shift in how supply chain visibility is discussed and deployed. The conversation has moved on from...